Considered care for the ones we love

A pantry for the animals you cannot say no to.

Curated food, considered accessories, and a grooming salon. Kolonaki, Athens, since 2018.

Brand story teaser (text + image)

Brand story teaser (text + image)

As Seen In

Open Farm · Acana · Orijen · Ziwi Peak

Testimonials

“Eleni took fifteen minutes on a Saturday morning to switch our Cavalier King Charles, Mocha, off a kibble that was making her itch. Three weeks later, no scratching, glossy coat, and the team remembered her name when we walked in. This is not a pet shop, it is the shop your dog would choose if she could.”
Anastasia Kalogeropoulou — Kolonaki
“I have a fourteen-year-old labrador called Otis who has been on prescription food for two years. Marco ordered me a single-protein duck option I could not find anywhere else, and the Loretta Programme covered a free 5kg bag the month my hours were cut. I will not buy from anyone else.”
Yiannis Pappas — Pangrati
“Booked Sofia for our standard poodle Otto's first big groom. We are not easy clients — Otto had been clipped badly twice — and Sofia spent the first ten minutes just letting him sniff her hands. The cut was perfect and Otto went back willingly four weeks later. That tells you everything.”
Despina Markatou — Glyfada
“Subscribe & Save runs my house. Two cats on Almo Nature, one on Ziwi, all three pulled in different directions, and PawBoutique works it out for me each month. The slip in the box is hand-written. Not a sticker — actually hand-written, by Marco.”
Christos Vlachos — Maroussi
“We rescued Pippa, a senior beagle, from a shelter in October. Eleni weighed her, gave us a transition plan and a free first bag through the Loretta Programme. Pippa has put on the right kilo and a half, and the journal post 'Senior dogs and seven small dinners' is now on our fridge.”
Lina Tsoukalas — Halandri

Subscribe & Save

Featured categories

What are we picking up today?

What are we picking up today?

Subheading: "Six aisles, all hand-curated."

Best of the pantry (WC products preview)

Acana Wild Coast Dry Dog Food 6kg

Acana Wild Coast Dry Dog Food 6kg

€68.00 — herring, mackerel, hake, made in Canada
Ziwi Peak Air-Dried Lamb Cat Food 1kg

Ziwi Peak Air-Dried Lamb Cat Food 1kg

€54.00 — 96% meat, organs, bone
Almo Nature HQS Natural Tuna with Shrimps 70g × 24

Almo Nature HQS Natural Tuna with Shrimps 70g × 24

€28.80 — broth-poached, single-source tuna
Forthglade Complete Adult Lamb 395g × 18

Forthglade Complete Adult Lamb 395g × 18

€31.50 — UK-baked, grain-free
Stella & Chewy's Freeze-Dried Duck Duck Goose 397g

Stella & Chewy's Freeze-Dried Duck Duck Goose 397g

€42.00 — raw, freeze-dried, single-batch
Mungo & Maud Cashmere Lounger — Slate, Medium

Mungo & Maud Cashmere Lounger — Slate, Medium

€185.00 — handmade Battersea, removable cover

Journal preview

Category: Care Guides

Category: Care Guides

"Reading the label: what 'meat meal' actually means." — A patient walk through the most misread three words in pet nutrition. (5 min)
Category: Breed Notes

Category: Breed Notes

"Cavaliers, ears, and the case for fish." — Why sensitive-skin breeds do well on a herring rotation, and what to watch for. (4 min)
Category: Behind the Counter

Category: Behind the Counter

"How we picked Mungo & Maud over six other British makers." — The buyer notes Marco normally keeps to himself. (6 min)

Meet the Team

Eleni Vassilakou

Founder & Veterinary Lead
Twelve years in small-animal practice, runs the nutrition concierge, will not stock a food she has not fed Loretta first.

Marco di Lucca

Founder & Buyer
Former buyer at a Milanese deli group, picks every accessory and packaging detail, makes the espresso at 09:30.

Sofia Drakou

Head Groomer
London City & Guilds graduate, ten years of grooming, gentle hands and a rule about senior dogs going first.

Théo Berger

Senior Groomer
Trained in Lyon, hand-strips terriers like a watchmaker, runs the salon's sound system on classical Wednesdays.

As Seen In

Vogue Greece · Lifo · Kathimerini Gastr

Video section