PawBoutique started on a single shelf, and we still pick that way

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Timeline

2018
Eleni opens a curated shelf at her clinic on Voukourestiou.
2019
Boutique opens on Skoufa Street, Kolonaki, with the grooming room at the back.
2020
Subscribe & Save launches; first 100 households on rotation.
2021
The Loretta Programme is founded after Eleni's greyhound passes; 1% of every order is ring-fenced for senior rescue food.
2022
Sofia Drakou joins from London City & Guilds; bookings switch to a 21-day calendar.
2023
Wholesale trade desk opens for Athens-area clinics and groomers.
2024
Featured in Vogue Greece "The Quiet Edit" issue and Kathimerini Gastronomos.

What We Stand For

Reliable shipping

Reliable shipping

Most orders ship within 24 hours. Tracking arrives the moment they leave us.
Easy returns

Easy returns

Free returns within 30 days, no questions, no friction.
Real support

Real support

Email replies within one business day, by humans who know the catalog.

Meet the Team

Eleni Vassilakou

Founder & Veterinary Lead
Twelve years in small-animal practice, runs the nutrition concierge, will not stock a food she has not fed Loretta first.

Marco di Lucca

Founder & Buyer
Former buyer at a Milanese deli group, picks every accessory and packaging detail, makes the espresso at 09:30.

Sofia Drakou

Head Groomer
London City & Guilds graduate, ten years of grooming, gentle hands and a rule about senior dogs going first.

Théo Berger

Senior Groomer
Trained in Lyon, hand-strips terriers like a watchmaker, runs the salon's sound system on classical Wednesdays.

As Seen In

Open Farm · Acana · Orijen · Ziwi Peak

Ready to work with us?

Get in touch and let's talk.

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