2018
Eleni opens a curated shelf at her clinic on Voukourestiou.
2019
Boutique opens on Skoufa Street, Kolonaki, with the grooming room at the back.
2020
Subscribe & Save launches; first 100 households on rotation.
2021
The Loretta Programme is founded after Eleni's greyhound passes; 1% of every order is ring-fenced for senior rescue food.
2022
Sofia Drakou joins from London City & Guilds; bookings switch to a 21-day calendar.
2023
Wholesale trade desk opens for Athens-area clinics and groomers.
2024
Featured in Vogue Greece "The Quiet Edit" issue and Kathimerini Gastronomos.